Guide · 10-12 min read

12 B2B training subjects treated by the game: the matrix

"The game is nice, but on what exactly can we use it?" This question goes back to 80% of the first appointments with a HRD or a training manager. Here is the operational matrix of the 12 B2B topics where the educational game has proven its worth, with for each one: the most suitable format, the indicative budget, the ROI measured on the projects accompanied since 2019.

"The game is nice, but on what exactly can we use it?" This question goes back to 80% of the first appointments with a HRD or a training manager. Here is the operational matrix of the 12 B2B topics where the educational game has proven its worth, with for each one: the most suitable format, the indicative budget, the ROI measured on the projects accompanied since 2019.

Topics 1-3: Safety, Compliance, Onboarding (pillars)

Here is the operational matrix organized into 4 thematic blocks. Each cell in the matrix details the format, budget and ROI measured.

Subject 1 - Occupational Safety. Optimal format: flashcards (15-25 min) with business scenarios. Budget an intermediate budget for 1000 ex. ROI measured: -15 significantly lower accidents over the following 12 months. Documented case: safety project of a large French industrial group, accidents -22% to 12 months.

Subject 2 - GDPR Compliance / Anti-Corruption. Optimal format: question card set + situation cards (20-30 min). Budget an intermediate budget for 1000 ex. ROI: completion rate far higher than the mandatory e-learning, memory J+30 75% vs. 38%. CNIL (RGPD).

Subject 3 - onboarding new employees. Optimal format: physical kit + companion app (terminal 12 weeks). Budget an intermediate budget for 100-500 arrivals/year. ROI: retention rate 6 months +15 to +25 points vs. onboarding 100% digital. See our hybrid onboarding guide.

Topics 4-6: CSR, cohesion, commercial

Subject 4 - CSR / ecological transition. Optimal format: collaborative platform (60-90 min). Budget an intermediate budget for 500-2 000 ex. ROI: engagement +20-30 points, feeding CSRD report. Typical scenario: Fresque du Climat adapted in a custom game for CSR management.

Subject 5 - Team cohesion. Optimal format: playful game of culture or decathlon cards. Budget an intermediate budget according to size. ROI: Internal NPS post-event +35 points, lasting effects at 3-6 months. Light pedagogical format (quality impact).

Subject 6 - Commercial training. Optimal format: business role play + situation cards. Budget an intermediate budget. ROI: transformation rate +12 to +25% over the 6 months following the training (measured on trained vs untrained cohorts). See our sales training through games guide.

Topics 7-9: Management, QVCT, Diversity

Subject 7 - Management / LeadershipOptimal format: staged role play (animate a difficult meeting, manage a conflict, conduct an interview). Budget an intermediate budget. ROI: 360° leadership score +0.4-0.8 points over 12 months (measure trained vs. untrained managers). Integrates into training cycle manager.

Subject 8 - Mental Health / CTDV. Optimal format: Situational card set + structured debrief. Budget an intermediate budget. ROI: absenteeism rate -8 to -15%, SPR declarations via official channel +30-50 % (sign of better expression). ANACT (continuing training).

Subject 9 - Diversity / Inclusion. Optimal format: escape game or debriefed role play. Budget an intermediate budget. ROI: eNPS diversity +20 points, inclusive recruitment +15 % of applications from diversity over 12 months.

Topics 10-12: Cybersecurity, Project Management, Culture

Subject 10 - Cybersecurity. Optimal format: educational escape game (phishing, social engineering, password). Budget an intermediate budget. ROI: cyber incident rate -20 to -35 % over 12 months, spontaneous reporting rate phishing +50-80%. CNIL (RGPD).

Subject 11 - Project ManagementOptimal format: simulation set of plateaus (roles, constraints, unforeseen events). Budget an intermediate budget. ROI: average time for internal projects -10 to -18 %, compliance rate for budgets +12 to +20 %. Adapted to MDPs and project managers in the process of increasing their skills.

Subject 12 - Corporate culture. Optimal format: set of cultural cards + narrative booklet. Budget an intermediate budget. ROI: eNPS +15-25 points, perceptible cultural vitality (measured by annual questionnaire). Adapted to enterprises in cultural transformation or post-fusion.

How to choose the right format for your topic

The correspondence rule between subject and format follows 3 principles. Principle 1 - available duration. 15-30 minutes → flash cards. 1-2 hours → role board or role play. Half day → escape game or decathlon.

Principle 2 - type of learning. Conceptual learning (GDPR, security) → question cards + situation. Procedure learning → sequential tray. Soft skills learning (management, sales) → staged role playing. Cultural learning → narrative card game.

Principle 3 - hearing. Large audience (500+ people) → scalable format (flash cards, individual kit). Targeted audience (50-150 people) → group format (plate, decathlon). VIP/manager audience → premium format (escape game, pro-animated role play).

The 33 documented B2B projects are distributed as follows: 35% flashcards, 30% collaborative board, 18% role play, 12% escape game, 5% other formats. Diversity reflects the diversity of topics and contexts - there is no universal format.

Sources: ANACT (continuing training) · CNIL (RGPD).

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Questions frequent

Can all training subjects be dealt with by the game?

No. Very technical subjects requiring a detailed linear explanation (complex software configurations, strict accounting procedures, regulatory certifications requiring significant theoretical volume) remain better served by e-learning or classic training. The game excels on behavioural subjects, soft skills, awareness, culture, compliance. For sharp technical subjects, a hybrid theory + game format for associated soft skills is often optimal.

How much does a pedagogical game cost depending on the subject?

A global range of intermediate budget HT for design + moderate extra cost per unit for production. Simple topics (short sensitivity): low fork. Complex topics (cultural transformation, escape game cyber): high fork. Cost depends not only on the subject but also on the format chosen (flash cards < plateau < escape game) and the print.

Which subject has the best ROI measured?

On the projects accompanied, the top 3 of ROI measured at 12 months is: (1) occupational safety (ROI very high due to reduced accidents and AT/MP contributions), (2) cybersecurity (ROI strong due to reduced incidents), (3) business training (ROI medium-high due to higher transformation rate). Cultural subjects (cohesion, diversity, CSR) have a ROI more difficult to quantify but strong lasting effects.

How many different subjects can be dealt with by the game in the same company?

On the accompanying ETI/major groups, the median is 2 to 4 active games on separate topics simultaneously. Beyond 5, risk of staff saturation ("still a game?") and difficulty in logistics management. Best practice: 2-3 main structuring games (security, CSR, onboarding) + 1-2 one-time event games.

Can we adapt the same educational game to several subjects?

Hardly. The mechanics of a pedagogical game are very related to its subject (a security game does not work if you replace the cards with CSR cards). On the other hand, you can use the same type of format (e.g. flash cards) on several topics - each subject has its own version. The capitalization is done on the design method, not on the game itself.

Reference guide: For the complete overview, consult our guide board game for corporate training.

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